As college admission staff get cranked up to start recruiting and cultivating their networks, a few blind spots can snag long term success on campus.
What common blind spots are you seeing in recruiting?
Considering the ongoing swings in higher education, college campuses must modify their measurements to assess completion rates. We were asked to share what specific areas to include outside of the academic data. We integrate the following to proactively manage the student life cycle:
What’s evident on campuses across the country at all levels is the importance of all three (wellness, recruitment and retention). Not consistent are the tools to measure how each of these areas correlate to completion rates. Many of the campuses do collect some form of this data. It’s putting it all together that makes it challenging.
We do know that campuses collecting wellness, recruitment and retention data are able to more accurately predict student shifts. This touches many departments on campus and allows accuracy in policy development.
The consistent gap on most campuses is the availability of tools that allow collection of this data to occur.