As college admission staff get cranked up to start recruiting and cultivating their networks, a few blind spots can snag long term success on campus.
- Social Media – campuses are paying more attention to the activity on social media. This is fine, but the shift seems to be much of the ‘recruitment’ activity is done using this channel. The blind spot here is social media is still the wild west. Recruiting and cultivating students this way creates long term implications. Successful campuses use social as a small portion of their overall strategy to recruit. Understanding and utilizing the right informational tools are important.
- Competition – A campus that pays for student prospect lists must understand that so do other campuses. What turns a student or family off is the bombarding of emails, mail, text messages, phone calls and continual interaction without understanding true needs of the prospect. Tools that allows this cultivation very early in the high school process, net no surprises later. Main point here is the information you have is what others have.
- Recruiting Fairs/School Visit Prospects – Attending recruitment conferences, transfer fairs and visits to high schools can become resource intense. Mainly in time and cost. The time it takes for a recruit to get plugged into your campus matters. The cost is secondary and doesn’t really catch up until later (travel, print materials, staffing levels).
What happens after you engage with the prospect? Do you hand over your glossy paperwork? Do you impress them with your pitch? Usually, the student fills out a questionnaire or some soft communication ensues shortly thereafter. All too often, the communication gap widens. It’s so critical to have live data tools to drop the prospect into so you can have others cultivate as needed. The student has a faster flow of change than you do.
What common blind spots are you seeing in recruiting?